Shopping Malls
"Spy Quest Live increased footfall by +9.5% YOY, (22.8% WOW) with many stores reporting a significant increase in their sales."
Today’s consumers are no longer visiting
malls for the sole purpose of shopping…
To remain competitive shopping
centres must ensure they can
position themselves as all day
destinations offering F&B, Leisure activities and special events
as well as traditional retail.(Tom Whittington, Savills research)
Our Clients
SPECIAL EVENTS CAN SPUR A POSITIVE, TEMPORARY SHIFT IN THE CENTRE’S MARKET POSITIONING
Spy Quest can attract new segments of the market as well as increasing the length and frequency of existing visits.
Shopping centres who can amalgamate both ‘want’ and ‘need’ will ultimately appeal to the shoppers on both journeys.
A WHOLLY IMMERSIVE AND EXCITING FAMILY ENTERTAINMENT EXPERIENCE - A MODERN DAY TREASURE HUNT
Spy Quest is a unique, online interactive gaming and book concept that uses cutting edge, converging technology such as Augmented Reality (A.R.), iBeacon and mobile apps to bring the digital and physical world together.
We create bespoke games, tailored to the individual requirements for each shopping mall. Players must visit the location that management have selected to find the answer to their mission. We supply all the in-game leaflets and material required to play each storyline. This is an opportunity to increase footfall to specific retailers and/ or locations within the centre.
The basic package includes 4 storylines per annum, unlimited access codes and the ability to have a game available 365 days of the year. Enhanced packages have special events that allow thousands of players to play the game at the same time. The Case Study in Falkirk saw footfall increase by +22.8% Week on Week.
Turn a vacant unit into a Spy Quest Command Centre
